Leong Sow Hoe is a 30-year industry veteran who led the charge as chairman of the IFPAS Alliance FAIR committee since 2012, when regulators considered imposing new standards and practices that would have affected practitioners adversely. The committee’s continued engagement with the authorities demonstrated Sow Hoe’s leadership and commitment to the well-being of the industry, as well as raised the professional profile of practitioners as people who put clients and community ahead of themselves.

He is also the chairman of the national IFPAS-MediShield Life One-to-One Consultation committee.

He was the president of IFPAS from 2014-2016.

His integrity and passion has won over many who have worked and are working for him under his leadership of different portfolios.

Besides his heavy commitment to IFPAS, he also holds key positions in different spheres of his life. He is not just a distinguished agency leader in Prudential, but also an Elder of a church and a member of the Banking Industry panel, Nanyang Polytechnic.

He was conferred the IBF Fellow award in 2016 by the Institute of Banking and Finance Singapore (IBF). The IBF Fellow title recognises industry veterans who exemplify thought leadership and commitment to industry development.