阮譜霖博士 Dr. Un Chi Hong Ben
Wealth Management Associate Director
Dr. Un Chi Hong Ben joined the insurance industry in November 2006. Currently, he holds a doctorate degree in Business Administration (DBA), and leads a team of 10 persons. During his 12 years of services in the insurance arena, he attained the MDRT’s COT for 4 times and the MDRT membership for 11 times. He proceeded to qualify for the MDRT Life Membership. He has also won the International Dragon Awards (IDA) 11 times and achieved the “Hall of Honor” of the current company.
Ben is passionate about his work and dedicated to serving the industry. He has committed to a number of public offices, including the Membership Communications Committee (MCC) of MDRT to promote the professionalism of MDRT members, and serving as a guest speaker for the MDRT Annual Meeting and industry events to share his personal experiences with his peers.
TOPIC: How to build a personal brand and attract customers through the effective use of social networks
Dr. Un Chi Hong Ben believes that branding is a critical consideration factor for insurance customers in general. It is not only limited to the corporate level, but also applicable to individuals. In the speech, Ben will talk about how insurance practitioners can make use of the infinite social network to build a personal brand and image. He will also share his successful experiences to help the peers to avoid the common mistakes made on online platforms, and use branding effectively to attract more target customers. When customers think of the wordings like “MDRT” and “excellence”, they will think of you and thus enable you to become their first choice in buying insurance. It will certainly help the practitioner to have steady growth in personal production and yield twice the result with half the effort in career development.